The rise of 'Sephora Kids', GEN Alpha or Generation Influencer? The dark side of social media on kids."
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From Innocent Play to Pressure-Packed Trends: A Tale of Two Generations Growing up, many of us remember sneaking into our parents’ rooms, rummaging through their vanity, and swiping on a tube of lipstick with reckless abandon. It wasn’t about looking perfect or capturing a moment for the camera—it was pure play. The oversized heels, the smudged red lips, and the powder dusted over our faces were all part of pretending, of exploring the idea of being "grown-up." These moments were fleeting, innocent, and most importantly, disconnected from any societal pressure. When Makeup Was Just Play Back then, makeup wasn’t a routine or a statement but a novelty. There were no expectations of perfection, no filters to compete with, and no audience to validate our efforts. We played dress-up for ourselves, for our siblings, or for a good laugh. By bedtime, the lipstick smears were wiped away, and we returned to our carefree world of books, outdoor games, and imagination. The Shift to the ...